![]() ![]() It is always easier to send ads to people who already know that you exist, rather than complete strangers. Start Creating Boards and Pins to Build an Audience Whichever you choose, Pinterest will automatically create an ad account associated with your business profile. Convert your existing personal Pinterest profile into a business account.To use Pinterest ads, you’ll need to have a Pinterest business profile. Pinterest – just like any other social media advertising system – will actively share your promoted pins with the ideal audience that you create for your ad and make it look organic – and it works fast! There are 6 things you need to do to get started with Pinterest ads. This is very much a long game opportunity for anyone seeking to build a real foundation. So why pay to advertise your books and offers on Pinterest? Speed.īuilding an author platform and an audience of followers on Pinterest takes time. One click takes the Pinterest user directly to your content.Īnd it’s free organic traffic. Pinterest will provide search results in the form of images – pins attached to virtual pin boards, products and personal profiles which are directly linked back to the URL of the original source. When someone goes onto Pinterest they are actively searching for specific information about a topic or problem or to be inspired with new ideas. Pinterest is not only a social media channel. Small businesses around the world are using Pinterest to grow their businesses – including many authors.īut why do they use Pinterest instead of other social media platforms? ![]() ![]() In fact, research shows that Pinterest beats Instagram at influencing purchasing decisions with US users. Pew Research Center also conducted a study and found that Pinterest is now the third most popular social media among adults in the United States, with a 29% market share. In September, Pinterest co-founder and CEO Evan Sharp shared that the network has now reached over 250 million monthly users, a growth of 50 million users compared to the numbers from 2017. Pinterest, the visual search engine service that allows people to save images to virtual pinboards, has slowly emerged as a powerful internet platform that authors can use to to build an author brand, attract new email list subscribers and sell books. ![]()
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